Podcasts

All Personal Podcast: Storytelling and Luke Buesnel’s Journey in Life and Business

Storytelling is one of the most powerful tools in delivering any message in business. 

All Personal, hosted by Roxana Radulescu, is a podcast series that features stories of entrepreneurs with different skill sets that took them where they are now and carry them in their future journey. 

All Personal turns the saying “nothing personal, just

business” upside down to prove that it is personal, not just business.

Story League Content Director, Luke Buesnel, was interviewed on this podcast.  

Luke explains how his career started as a professional radio broadcaster before returning to study journalism and politics before working within journalism, politics and corporate media roles for 15 years. 

He also talks about the power of telling a good story and the impact it can have and shares his own journey of starting Story League out of a passion for storytelling and desire to improve how businesses communicate.

Key takeaways from this episode include: 

  • Why storytelling is more effective than telling pieces of data 
  • Luke’s top three skills that benefit him most in his business
  • How personality in content benefits writing and marketing
  • Why Search Engine Optimisation (SEO) is best supported by quality content 
  • How to ask the right questions to your clients to use in content 
  • How much improvisation plays a role in storytelling and content creation
  • The structure Story League follows when creating content for their clients 
  • How the content you’re creating can take you from unknown to an authoritative voice quickly
  • The importance of content consistency and how it affects Google’s algorithm
  • The difficulties of juggling several aspects of business and making time for content creation
  • The different themes to consider when creating content
  • The one thing Luke is most proud of in Story League’s journey
  • Luke’s biggest mistake: “Trying to be everything to everyone.”

Luke, like all business owners, has faced many struggles and experienced failure. So, we hope you will be inspired by Luke’s message and encouraged by his transformation. 

As we like to say, every mishap is just another page of your own story and you get to write the ending.

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"THEIR SUCCINCT, PLAYFUL AND SOPHISTICATED WRITING REALLY HELPED MY CORPORATE VIDEO SCRIPT HOLD ATTENTION WITH PERSONALITY AND PAUSE; BOTH ELEMENTS REQUIRED TO COMMUNICATE WELL."

DANI SAMPSON - BRANDING AND MARKETING CONSULTANT

"STORY LEAGUES HAVE THE SKILLS AND CREATIVITY TO PRODUCE COPYWRITING, PODCASTS AND VIDEOS THAT STAND OUT IN A SATURATED FIELD, WHILE STILL ADHERING TO BRANDING GUIDELINES."

JOVANA VUJNIC - CEO , BUMPER LEADS MARKETING AUTOMATION AGENCY

"WE LOVE WORKING WITH STORY LEAGUE. THEY'RE PROFESSIONALS AT CREATING BRILLIANT CONTENT AND IT ALLOWED US TO FOCUS ON CORE BUSINESS"

SABINO CHOI - DIRECTOR + REG ARCHITECT , Y S C ARCHITECTS

"Story League create high-quality content that engages my ideal customers. Their work has even been published in a prominent online publication for me. That’s real ROI."

Tristan Wright - Business Coach, Evolve to Grow