Copywriting Services Melbourne

There are several themes that small businesses and entrepreneurs must create copywriting around in order to win over their target market, build their brand, position themselves as a thought leader and ultimately turn readers into customers.  How many Hollywood movies have your watched that are almost exactly the same? In fact, is there any difference between Rocky and Rambo?

The reason these films keep getting made is that audiences love watching them.

Why? Because they tell a story we want to follow.

While you might not be a down-and-out boxer, you have gone through a series of events that led you to start your business. The events you’ve gone through have given you real-world experience and a solution to the pain points your industry deals with.

That’s why you need to share Your Hero’s Journey in copywriting because it’s a great way to announce who you are and why you’re doing what you are.

The reality is that most people don’t know you right now, but if you explain Your Hero’s Journey you share with them something that’s memorable and engaging.

Here’s how we create copywriting content strategy around Your Hero’s Journey and Brand Story in a 12-step process:

• Introduce you as the hero.
• Set up your circumstances.
• Create empathy for you and your journey.
• Detail the business opportunity in front of you.
• Explain the situation you’ve been thrust into.
• Detail how you are pursuing your opportunity.
• Highlight the conflict you’ve faced along the way.
• Introduce your supporting network.
• Explain how your journey has transformed you.
• Build to the climax of your story.
• Share the results of what you’ve gone through.
• Explain why you’re now best placed to serve your customers.
• Hollywood has proven that the Hero’s Journey storyline is a box office success.

Using it in your copywriting is an effective way to announce to your target market who you are and what you do and can significantly build your brand.

And if you’re likeable in Your Hero’s Journey, it will warm-up your ideal customers to your offer and shorten the sales cycle.

The Content Marketing Institute has some interesting statistics on the power of publishing copywriting that addresses the concerns and interests of an audience.

It suggests that:

• The most effective SEO technique is content creation (or copywriting)
• Small businesses with blogs get 126% more lead growth than small businesses without one
• Businesses publishing 16-plus posts a month get almost 3.5 times more traffic than businesses publishing zero to four posts.
• That means if you can publish copywriting that meets the demands of readers, you have a strong chance of converting them into loyal customers.

But that won’t happen if you simply write copy about yourself and how great you are – that becomes tiresome very quickly.

One of the major drivers of copywriting becoming a lead generation tool is when it offers education. The best way to do this is to understand your ideal customer’s pain points, address them in your copywriting and provide workable solutions.

A great way to find out the problems your ideal customers have is to identify what they’re searching for online.

Think about it logically; a customer’s buying journey starts by typing keywords of their question into an internet search engine. Whoever has the copywriting that best addresses their question ultimately gets the sale.

Here’s how we create SEO keyword copywriting:

• Write headlines that are keyword rich and will get searched for.
• Ensure that copywriting addresses a customer’s question and provides them with a solution.
• Pepper blogs or articles with keywords and search terms throughout the copy.
• Write copy to the specifications of Google’s algorithm.
• If possible, link each piece of copywriting back to other pages on your website.
• Find a unique angle on SEO keywords to position you differently to your competitors.

Previously, in Your Hero’s Journey, we mentioned that you need to explain who your support network is. Now is the time to showcase their skill set and how you can benefit their market in your content.

Everyone in business is surrounded by others who offer complementary services to what you do but don’t overlap. Typically, this is called your referral network and it’s a powerful tool to use in your copywriting.

Doing this will mean that when your copywriting is published the businesses and entrepreneurs included in it will share it to their networks – on the website, social media platforms, in their videos and podcasts and in EDMs and e-newsletters.

That means every time this happens, your copywriting (and you) are exposed to a wider audience. Chances are your referral partners’ networks will be a hotbed of potential leads that need what you offer. And if business and entrepreneurs are included in your copywriting, you’ll get the SEO backlink featured on their website.

Here’s how we create joint venture copywriting:

• Identify who within your network can share valuable information that’s relevant to your audience.
• Identify who within your network will resonate with your audience.
• Identify who within your network has the biggest audience you can tap into.
• Create stories and content ideas that both parties can educate each other’s audiences on.
• Produce copywriting that educates both markets and positions both authors as experts in their field.

Creating copywriting in this way enables you to drag in new audiences but also lessens your need to consistently identify new ideas for the copywriting you publish. Any external businesses or entrepreneurs included in your content will bring their unique ideas to the table and will be able to engage and influence your market in value-adding ways you’d never previously considered.