Good copywriting builds your brand, positions you as a thought leader, and makes your business stand out from your competition.
That’s why it’s a solid lead generation strategy to attract, educate and convince your online audience that you have the solution to their pain points.
But not everybody who reads your blogs, articles or landing pages is ready to buy from you right away. That’s why our copywriting targets your potential customers at every stage of awareness:
Our Perth copywriting services will enable you to build your online presence and quickly turn an unaware prospect into a loyal customer.
Search engines love good, comprehensive, long-form content. Users trust what they see on page one of search engines. Great copywriting will boost your ranking and help your business appear on the first page of relevant search results.
But one blog is not enough to get you or keep you there. You need to be consistent with your content and integrate keywords that Google can recognise and rank high.
To be trustworthy, you need to provide answers to the different questions that people may be asking.
In fact, copywriting and content writing services can increase your website traffic seven times over and drive higher conversion rates according to the Content Marketing Institute.
Quality, strategic content creation will build your brand and increase your authority in your industry.
Our copywriting is scientific in approach (sort of) and follows the principles of the 5 Stages of Awareness explained in the book Breakthrough Advertising by Eugene Schwartz.
Each of our writing styles are targeted towards readers at different stages of the buyer’s journey.
Here’s how we do that.
Unaware copywriting is pitched at an audience that doesn’t know you or your brand, yet. By sharing your Hero’s Journey, a branded story or leveraging your referral partners in joint venture content, you announce who you are and build trust among people unfamiliar with you.
Here are the writing styles we’ll create for you.
The Hero’s Journey is how Hollywood tells stories and it works in your content, too. Customers want a personal connection these days and this copywriting style inspires readers to follow your journey and support your values and mission.
It’s a 12 step process that allows your audience to become familiar with you.
This style of copywriting tells an epic underdog story that will build your personal brand and ensure your readers will remember you.
A branded story allows your business create the narrative behind your brand by:
It differs from the hero’s journey as the focus is not on the individual, rather the brand itself.
Referral networks are common in business and they are great fodder for blog content, too. Including other people (or businesses) within your referral network in your content is a great way to create a blog post that is unique (something that search engines love).
Joint venture copywriting accomplishes the following:
Joint venture copywriting creates a lasting relationship between two businesses that can help each other build audiences, awareness, and focus on educating their respective target markets.
When a prospect has a problem, generally they search for resources about it online. That’s why having content available on search engines helps to show that you are aware of the problem your ideal customers are experiencing – this happens in the form of SEO keyword blogs.
SEO keyword blogs and articles provide comprehensive and well-researched information that educates users about the problem they are facing.
We construct SEO copywriting by:
SEO copywriting directly addresses your customers’ pain points and ensures they receive the best education about their problem.
Once your ideal customer becomes aware that their problem can be solved (often after reading SEO copywriting), they then search for the best solution.
Customer case study copywriting is a great way to show your audience that your solution (i.e. your products or services) is what they’re looking for.
Given it comes from someone else and not your brand, their review and perception of your product or service seems more sincere.
In order to create effective customer case study copywriting on your behalf, we will do the following:
For this type of awareness, a customer case study offers social proof that your solution works and is what your customers are looking for.
Even after being educated about their problem and learning of your solution, sometimes readers still need a (gentle) push to be convinced. After all, your products or services are still one of many options.
So, you need to maximise your trust and highlight your uniqueness. And you can do that by having an opinion.
Opinion pieces are often polarising and take a particular stance on something that you’re passionate about or experienced in. By sharing your opinion, you show courage, mastery over specific topics, and the resolve to back up your claims with data and facts.
To create well-informed opinion pieces that you can pitch to industry-specific publications, we’ll do the following:
Opinion pieces grant your business some level of authority on certain subjects and build your trustworthiness.
Now that you’ve gained your ideal customers’ trust, you become someone they listen to and (mostly importantly) somebody they want to purchase from.
But becoming complacent with just being your audience’s ‘most aware’ option is a sure-fire way to bore your customers (and customers aren’t loyal like they used to be). So, to safeguard your authoritative position, you need to give your customers new thinking and develop ideas about the future of your industry.
If you do this, you’re a thought leader and positioned to be an expert whose thoughts can become the actions of others.
Our thought leadership copywriting involves the following:
Remember that you aren’t considered a thought leader until others have said it on your behalf, so it’s better that you don’t go claiming the title. Let your reputation do the talking.
We want to enable you to publish (or upload) copywriting that serves as a consistent lead generation tool for your business by educating and engaging your market with relevant, thought provoking ideas and concepts.
With our strategic storytelling, we can help you grow your audience and build your online presence, as well as your brand.
Joan Didion, an American writer, once said, “We tell ourselves stories in order to live.” And we couldn’t agree more.