How to incorporate storytelling into your short-form videos
There’s a saying that a picture is worth a thousand words, and now that videos are taking over, we can’t help but wonder, how many words is a video worth? A one-minute video is worth 1.8 million words, according to Dr. James McQuivey of Forrester Research. Though this figure doesn’t fully quantify the value of […]
What is an explainer video and why do you need it for your business?
Short, “snackable” videos are growing in popularity these days, especially with the emergence of social media platforms like TikTok that encourage these types of videos. It’s not surprising that businesses are looking into this trend and using bite-sized clips to advertise their brand or products. Although there are a variety of things you can do […]
How to create live stream videos that people want to watch
Livestream videos have changed the way we share, learn, and engage with content, making it a more personal and interactive experience despite the flat screen it’s broadcast on. In many cases, live streaming was a lifeline to brands, advertisers and business owners who were forced to find new ways to communicate when the impacts of […]
Best Practices for Creating a Video
As of 2021, at least 80% of content will be in video format. Videos are a smart way to market a business, not just because of their SEO potentials like keywords in titles and tags, but because more and more people are attracted to them over words on a page. Videos can be engaging, educational, […]
How can video creation help your website?
In 2020, we saw companies racing to create video content as a substitute for face-to-face events. Online conferences, livestream brand launches, and Zoom webinars quickly became the new normal, giving businesses a chance to engage their market despite being in lockdown. A closer look at marketing trends show that customer video consumption has never been […]
What makes a good video creation service?
Finding the right video creation service to produce your marketing videos isn’t easy. You need to find a reliable company that has all the necessary skills, tools and ideas to create stellar videos that actually generate leads for your business. And at the same time, you have to make sure that you get a return […]
What is the best video creation software?
There are many factors that go into creating the perfect marketing video. An engaging script, polished camera work, strategies on SEO copywriting services, and seasoned direction are all important elements. But it’s when you begin editing that they all come together to form a coherent message. Editing begins once you’ve finished filming your video and […]
What is the easiest option for business video creation?
There are 300 hours of video content uploaded every minute. Audiences love to consume them, and businesses know it. According to Hubspot, up to 72% of customers say they look for video content to learn about a product or service. That means you have the opportunity to tap into a huge number of viewers if […]
6 Steps to Guide Your Video Creation Projects
Video content is taking over the marketing of small businesses. Humans are highly visual creatures. Long descriptions aren’t nearly as attractive as seeing a product or service in action (although copywriting services still does work). Branded storytelling videos, customer testimonials, social media videos – these are what interest people in this digital age. Great videos […]
