3 types of content to use in building your personal brand

A couple of ideas don’t make something a brand, and the same goes for your personal brand. When you exert effort into the development of your personal brand, you establish credibility and enhance your online reputation. This translates to using different types of content, not constantly boosting the same few posts over and over without […]

5 ways you’re missing the mark with your personal brand (without knowing it)

You may think that your personal brand is all set, but there’s always room for improvement when it comes to marketing and branding. We’ve talked about common mistakes you can make with your personal brand in a previous blog. Forgetting your story is the number one mistake you can make in building your personal brand. […]

Influencer marketing vs. personal branding: what’s the difference?

Every influencer has a personal brand, but not every individual with a personal brand is an influencer. Some people think that creating a personal brand is just another form of influencer marketing. In reality, influencer marketing is completely different from developing a personal brand. Personal branding is the intrinsic representation of who you are and […]

5 things to avoid doing with your personal brand

One mistake with your personal branding strategy can turn people away indefinitely. Your branding can make or break your business reputation online, so it’s important to be thoughtful and strategic about how you develop and maintain your personal brand. Oberlo has shortlisted key statistics that demonstrate the importance of good personal branding. One that caught […]

Why personal branding could be the missing piece in your marketing strategy

You’ve got your product, your budget and your marketing strategy–but if you’re struggling to see growth in your lead base, then something could be missing. Any marketing resource will tell you that businesses rely heavily on branding and marketing strategies to stand out from competitors. One way to make your plans more effective is to […]

5 trends in personal branding in 2024

What’s your New Year’s resolution for your personal brand? In such a hypercompetitive landscape, you can’t afford to be wishy-washy about your personal branding. You need to actively incorporate your personal brand into your content marketing strategy and make sure that your initiatives reflect your branding and contribute to achieving your overall goals. Search Engine […]

Personal branding for real estate agents

What is your purpose as a real estate agent? Sure, the simple answer is to sell property and make a decent income. But, is your focus simply on locking in contracts and facilitating transactions, or do you want to become a trusted professional – the go-to person in your market?  According to the Real Estate […]

Why real estate agents need to build their personal brand

If people like you, they will listen to you, but if they trust you, they’ll do business with you. This statement from celebrated author and motivational speaker Zig Ziglar rings particularly true for the real estate industry. Investing in property comes with a hefty price tag, and for many buyers a solid connection with a […]