Top 5 business branding best practices
What foundational practices do you implement and enforce in your business branding strategy? Developing best practices for business branding allows you to develop highly effective processes that can streamline the work for you and your team as you create branded content. This also helps you anchor the intangible aspects of your brand (e.g. values, characteristics, […]
What’s the difference between personal branding and business branding?
As an entrepreneur, you might be considering whether to focus exclusively on your personal or business branding. But while the two are different from each other, they work best together. Branding represents your values, mission and messaging. Your branding is expressed through your logos names, slogans, uniforms, packaging and other similar indicators that set you […]
5 ways to tell an emotional story in your content marketing
What’s the feeling you want to evoke in your audience with your content? It’s important to develop story-driven content with a core of emotion. This encourages your audience to engage with your content, instead of scrolling past it with indifference. The power of storytelling is evident in its lasting power. Compelling stories contain powerful emotions […]
What is your brand story and why do you need one?
Saying your business has a brand is one thing, but intentionally crafting your brand story is another. Your brand story is an integral aspect of your business and by extension, your marketing strategy. Your story gives your audience a clear idea of your brand identity, purpose and values. Stories have the power to communicate these […]
Need more customer connections to your brand? A story could help
Every person has a favourite story they love to revisit, whether it’s a book, a movie or even a personal anecdote full of fond memories. Stories have a lasting impact on people and can be a great way to develop meaningful connections with your customers. Just as myths and fables can impart great lessons, so […]
How to use customer-led storytelling for your brand
Your customers’ feedback can be used for more than just your testimonial page, their reviews can be useful for your story-driven content too. As a business, you need to continuously elevate your customer experience and demonstrate that your brand is committed to your customers. Focusing on improving your customer experience can come in multiple forms, […]
3 benefits of using storytelling in your marketing
There are certain books we like to reread or movies that we like to rewatch — and it could be for a variety of reasons, but what your favourite novels and films have in common is a great story. A great story is memorable and engaging, and it can inspire its audiences to act in […]
What is data storytelling?
How do you use data in your content marketing strategy? Data is an integral aspect of any piece of content. From internal reports on consumer trends and behaviours to charts and graphs that support a study or article. While sharing statistics and figures with your audience can help you prove your point, data by itself […]
3 ways interesting visuals help your financial content cut through
A picture is worth a thousand words. So, what do your visuals say about your brand? Visuals are a major component of any social media marketing strategy. Images, videos and even gifs can make the difference between engaging your target audience and leaving them more confused than when they started their search. Interesting visuals with […]
How content boosts financial literacy
Your customers need to understand your offerings, and believe in the benefits your business provides, for them to confidently purchase your products or services. This is especially relevant in the finance industry, wherein the majority of businesses handle their customers’ money and wealth-building initiatives. One of the challenges that finance brands face is boosting the […]
