Why your finance company needs content to build your brand
Content is a powerful tool in shaping people’s perceptions about your finance company’s brand. Identifying the characteristics of what makes a brand compelling can allow you to leverage these qualities through your content. For example, Abacus developed a system called the “ROLE Model” of personal branding — which stands for reach, leadership, outlook and expertise […]
Why your finance company needs to leverage its branding
Every business has a brand, whether they are aware of it or not. Unfortunately, businesses that are unaware of the importance of their brand miss out on a lot. Leveraging your brand enables your finance company to stay top of mind with your target customer while increasing brand awareness and recognition with a wider audience. […]
Don’t need to brand your real estate agency? Think again
What comes to mind when you think about branding? It can be a challenge to see where you would need this, but any business owner worth their salt must make an effort to create a recognisable brand, especially in the real estate space. Real estate professionals need to meet customers where they are, and branding […]
