How to put your property brand to work in your content

Branding – It’s the first thing that customers will notice about your real estate business and one of the most important ways you can set your company apart from the others. Creating a cohesive, memorable and well-aligned brand image can ensure that your business can easily spring into clients’ minds when they need a real […]

Personal branding for real estate agents

What is your purpose as a real estate agent? Sure, the simple answer is to sell property and make a decent income. But, is your focus simply on locking in contracts and facilitating transactions, or do you want to become a trusted professional – the go-to person in your market?  According to the Real Estate […]

Don’t need to brand your real estate agency? Think again

What comes to mind when you think about branding? It can be a challenge to see where you would need this, but any business owner worth their salt must make an effort to create a recognisable brand, especially in the real estate space.  Real estate professionals need to meet customers where they are, and branding […]

Why real estate agents need to build their personal brand

If people like you, they will listen to you, but if they trust you, they’ll do business with you. This statement from celebrated author and motivational speaker Zig Ziglar rings particularly true for the real estate industry. Investing in property comes with a hefty price tag, and for many buyers a solid connection with a […]