Aiming for repeat property sales? Creative content is key

Content is king when it comes to marketing and the real estate sector is no different. Too often we see the same old tired marketing from agents, thinking that the properties that they sell define their brand.  To a certain extent, yes, they do. But your agency should also have a brand personality of its […]

3 signs your property content is effective (aside from sales)

You can measure content performance in multiple ways, but gauging its effectiveness can be another challenge altogether.  When starting to work on your content, it’s critical to set up your  internal metrics for the success of your planning, because relying solely on numbers from aggregators may not show you the full picture of where your […]

What makes real estate content memorable?

Do you remember the last piece of content that made a lasting impression on you? Was it funny or scandalising? Did it make you feel happy or upset? Creating memorable content is one of the biggest challenges in today’s content-saturated world. In order to stand out, you need to make sure your marketing initiatives are […]

How to put your property brand to work in your content

Branding – It’s the first thing that customers will notice about your real estate business and one of the most important ways you can set your company apart from the others. Creating a cohesive, memorable and well-aligned brand image can ensure that your business can easily spring into clients’ minds when they need a real […]

Personal branding for real estate agents

What is your purpose as a real estate agent? Sure, the simple answer is to sell property and make a decent income. But, is your focus simply on locking in contracts and facilitating transactions, or do you want to become a trusted professional – the go-to person in your market?  According to the Real Estate […]

Don’t need to brand your real estate agency? Think again

What comes to mind when you think about branding? It can be a challenge to see where you would need this, but any business owner worth their salt must make an effort to create a recognisable brand, especially in the real estate space.  Real estate professionals need to meet customers where they are, and branding […]

Why real estate agents need to build their personal brand

If people like you, they will listen to you, but if they trust you, they’ll do business with you. This statement from celebrated author and motivational speaker Zig Ziglar rings particularly true for the real estate industry. Investing in property comes with a hefty price tag, and for many buyers a solid connection with a […]

3 signs you need to revisit your property content strategy

Producing content is a major part of any brand worth its salt, and having a content strategy in place for your property brand keeps you on track with providing quality and consistent content that boosts your company’s reputation online.  Content can make the difference between standing out and getting lost in the sea of property […]

Yes, your content marketing strategy needs all those elements

As a real estate brand that wants to stand out in the market, you’ve wisely decided that it’s crucial to build a content marketing strategy. Once you start developing a content marketing strategy, you will discover that numerous moving parts need to be managed to ensure that the final output, your marketing initiative, is successful. […]

Is your real estate content creative?

With so much content being churned out every day, it’s easy to fall into the trap of thinking that you need to create content for the sake of creating content. However, this can make your marketing initiatives seem dull, uninteresting or even vague. Your content needs to have certain qualities to be seen as engaging. […]