You’re looking through your feed in your downtime, liking and reacting to posts as they pop up on your screen. It feels like you’re scrolling endlessly, never running out of things to see, whether it’s photos or videos.
There’s so much material on the internet to begin with, but most of the information you see on your feed is there because they’re “snackable.”
Snackable content is simple, short-form content like memes or video clips often consumed and shared on social media. Due to its format, it has a different set of strategies and objectives from long-form content such as blogs. Snackable content is designed to condense and repurpose long-form content like blogs or other concepts to keep audiences engaged on social media pages without having to create anything new for your pages.
As a small business owner, it can save time on creating additional material, allowing you to focus more time on improving core competencies. Utilising snackable content in your strategy is one way to ensure you’re making the most of the material you already have.
What is snackable content?
Snackable content is concise and easily grabs attention. There’s so much on the internet trying to make it onto your feed for engagement, so you need to find a way to stand out–you can do this by making your content more easily digestible. This type of media can provide instant entertainment or education, encouraging audiences to share them on their personal social profiles, which can attract more leads and engagement for your business.
Snackable content is called “free trial” or “taste test” content for a reason: They’re interesting and easy to consume but not as heavy a commitment like blogs or video essays, which generally demands more focus, as it can take longer to read or listen to. Quote graphics, memes, infographics and GIFs are examples of versatile media for your business’ purposes.
Other formats of snackable content are short videos like Instagram reels, which are vertical clips that can last from two to 60 seconds. Video teasers of about the same length on YouTube also drum up interest for other longer form content like podcast episodes.
This kind of content is still meaningful even if it’s brief, it holds a lot of potential for small businesses looking to raise awareness and connect with potential customers.
Why should you create snackable content?
Snackable content lets you reach your audience during the in-betweens of their day–during their lunch breaks or even while they’re waiting in queues or standing by for public transport.
These short breaks from the daily work schedule of people are a good opportunity for you to increase brand awareness about your business, especially when your target customers are looking for content to consume.
Snackable content enables you to engage with prospective customers even if they aren’t interested in purchasing your products or services yet. Because you caught and captured their attention with an interesting infographic or a funny reel, they’re more likely to remember your business and go back to your page for more content. Once you’ve proven yourself to be an expert in the industry, your prospects can be converted into actual customers
Since snackable content can be repurposed, creating content designed to be shared redirects even more people to your business.
How do you make your content snackable?
Snackable content is a great solution because you don’t have to start from scratch.
Here are some quick ideas and examples you can refer to to make your content snackable. These aren’t the only ways to work with your existing material, rather jumping off points to consider as you keep developing content that suits your strategy and objectives.
Start with content you already have (like blogs) and repurpose it for posting on social media. For example, we’ve developed snackable content revolving around content director Luke Buesnel’s hero’s journey.
The blog fleshes out the entire story place for readers to sit down and read, while the video clip below lends a visual element to the material and recounts the narrative in a more dynamic way.
Social cards take important insights and points in the journey from the blog and display them in a digestible way.
You can use a key takeaway from an interview or a podcast and post it as a quote card, or lift points from a blog and post it as social cards to share more detailed information.
Funny or entertaining two-second to five-second shareable clips like reels or TikToks can also be a good way to address industry norms or customer concerns within your business.
It’s important to remember that you’re creating content in a snackable format to entertain or inform (sometimes even both at once), and it should entice your audiences to look into your long-form content before eventually browsing through your products and services.
Following social media trends can make your snackable content more engaging and relevant, but it’s important to see which topics align to your business goals. Stick to concepts that can enhance your brand’s values, this will prevent you from getting carried away with micro-trends that don’t add value or authority to your business.
One way to ensure you’re not compromising your business is by giving your audience a taste of what you do. You can generate more leads if you’re consistent with the storytelling in your content. This can help you identify the themes and concepts you consistently talk about in your long-form content and help you identify the points you can use in a snackable format as you list more content ideas.
People remember details and engage more openly with information if it’s told in a story, and storytelling is something you can easily apply to snackable content as well.
You’re trying to reach audiences even when they don’t have as much time to read a long story so it’s important to understand the types of content that your target customers prefer, especially since the internet is constantly evolving and accelerating in terms of media to consume.
How can you develop stories that stand out in all your content? Let’s chat and we can find out together.