What are the challenges and opportunities in creating educational finance content?

Finance is a part of our everyday lives, from investments and loans to insurance and accounting. Because it’s so essential, your finance brand has the unique opportunity to reach your target audience by creating finance content that is educational and relevant to them.  NYT Licensing has collected incredible figures that demonstrate the necessity of financial […]

This is how your finance company can build authority with your content marketing

How would you react if a finance brand that wants to manage your money had nothing to show for it?  You’d probably move on to the next provider, or ask friends and family for recommendations. Your reaction probably isn’t that far off from how your own potential customers would see things; that’s how much a […]

Why your finance company needs to leverage its branding

Every business has a brand, whether they are aware of it or not. Unfortunately, businesses that are unaware of the importance of their brand miss out on a lot. Leveraging your brand enables your finance company to stay top of mind with your target customer while increasing brand awareness and recognition with a wider audience. […]

Fewer clients means less trust: Time to review your content

Finance brands need to have a significant number of clients to show that they are trustworthy; one way to show this credibility is through content.  Content marketing allows you to share your company’s message through multiple channels, which gives you the flexibility to meet your customers where they are–and associate your company with the help […]

3 things good marketing can do for a finance brand

As businesses operating in a tightly regulated market, financial service providers face significant hurdles and a unique set of challenges when it comes to marketing. Finance brands need to overcome certain customer and market-related barriers to excel in their respective fields and stand out against competitors. What’s more, the financial services industry is fiercely competitive […]

How consistent content makes finance brands dependable

Dwayne Johnson once said, “Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” And who could disagree with The Rock? Certainly not us. As a finance brand entrusted with your client’s money and wealth, your target audience needs to see you as trustworthy and dependable — and […]

Think You Need a Content Creator? Find Out in Less than Two Minutes


Social media is buzzing with “influencers” telling you to stop everything and start becoming a content creator to grow your brand. While this advice is true, it’s also misleading. As a property or finance professional, we know you’re eyeballs-deep in emails, meetings, KPIs and deadlines for what you’re actually employed to do. Creating content is […]