3 signs your property content is effective (aside from sales)

You can measure content performance in multiple ways, but gauging its effectiveness can be another challenge altogether.  When starting to work on your content, it’s critical to set up your  internal metrics for the success of your planning, because relying solely on numbers from aggregators may not show you the full picture of where your […]

What makes real estate content memorable?

Do you remember the last piece of content that made a lasting impression on you? Was it funny or scandalising? Did it make you feel happy or upset? Creating memorable content is one of the biggest challenges in today’s content-saturated world. In order to stand out, you need to make sure your marketing initiatives are […]

Don’t need to brand your real estate agency? Think again

What comes to mind when you think about branding? It can be a challenge to see where you would need this, but any business owner worth their salt must make an effort to create a recognisable brand, especially in the real estate space.  Real estate professionals need to meet customers where they are, and branding […]

Why real estate agents need to build their personal brand

If people like you, they will listen to you, but if they trust you, they’ll do business with you. This statement from celebrated author and motivational speaker Zig Ziglar rings particularly true for the real estate industry. Investing in property comes with a hefty price tag, and for many buyers a solid connection with a […]

3 signs you need to revisit your property content strategy

Producing content is a major part of any brand worth its salt, and having a content strategy in place for your property brand keeps you on track with providing quality and consistent content that boosts your company’s reputation online.  Content can make the difference between standing out and getting lost in the sea of property […]

Yes, your content marketing strategy needs all those elements

As a real estate brand that wants to stand out in the market, you’ve wisely decided that it’s crucial to build a content marketing strategy. Once you start developing a content marketing strategy, you will discover that numerous moving parts need to be managed to ensure that the final output, your marketing initiative, is successful. […]

Is your real estate content creative?

With so much content being churned out every day, it’s easy to fall into the trap of thinking that you need to create content for the sake of creating content. However, this can make your marketing initiatives seem dull, uninteresting or even vague. Your content needs to have certain qualities to be seen as engaging. […]

The most effective property content marketing strategy needs a story

With so many businesses implementing a content strategy, how do you ensure that you stand out from the pack? Adding a human touch to your marketing strategy will instantly give your content a unique quality. And the most important human element you can incorporate into your content marketing is storytelling. Using stories as the core […]

Think You Need a Content Creator? Find Out in Less than Two Minutes


Social media is buzzing with “influencers” telling you to stop everything and start becoming a content creator to grow your brand. While this advice is true, it’s also misleading. As a property or finance professional, we know you’re eyeballs-deep in emails, meetings, KPIs and deadlines for what you’re actually employed to do. Creating content is […]