What are the challenges and opportunities in creating educational finance content?

Finance is a part of our everyday lives, from investments and loans to insurance and accounting. Because it’s so essential, your finance brand has the unique opportunity to reach your target audience by creating finance content that is educational and relevant to them.  NYT Licensing has collected incredible figures that demonstrate the necessity of financial […]

3 Australian fintech companies that succeeded at finance content marketing

If you’re reading this blog, then you understand the importance of content marketing for your finance company.  Whether you’re aware of it or not, making an effort towards your content marketing is par for the course for any company that’s aiming to serve their customers’ needs in a highly competitive digital environment. It can be […]

Why your finance company needs content to build your brand

Content is a powerful tool in shaping people’s perceptions about your finance company’s brand. Identifying the characteristics of what makes a brand compelling can allow you to leverage these qualities through your content. For example, Abacus developed a system called the “ROLE Model” of personal branding — which stands for reach, leadership, outlook and expertise […]

3 types of content to use in building your personal brand

A couple of ideas don’t make something a brand, and the same goes for your personal brand. When you exert effort into the development of your personal brand, you establish credibility and enhance your online reputation. This translates to using different types of content, not constantly boosting the same few posts over and over without […]

5 things to avoid doing with your personal brand

One mistake with your personal branding strategy can turn people away indefinitely. Your branding can make or break your business reputation online, so it’s important to be thoughtful and strategic about how you develop and maintain your personal brand. Oberlo has shortlisted key statistics that demonstrate the importance of good personal branding. One that caught […]

Why personal branding could be the missing piece in your marketing strategy

You’ve got your product, your budget and your marketing strategy–but if you’re struggling to see growth in your lead base, then something could be missing. Any marketing resource will tell you that businesses rely heavily on branding and marketing strategies to stand out from competitors. One way to make your plans more effective is to […]

This is how your finance company can build authority with your content marketing

How would you react if a finance brand that wants to manage your money had nothing to show for it?  You’d probably move on to the next provider, or ask friends and family for recommendations. Your reaction probably isn’t that far off from how your own potential customers would see things; that’s how much a […]

5 trends in personal branding in 2024

What’s your New Year’s resolution for your personal brand? In such a hypercompetitive landscape, you can’t afford to be wishy-washy about your personal branding. You need to actively incorporate your personal brand into your content marketing strategy and make sure that your initiatives reflect your branding and contribute to achieving your overall goals. Search Engine […]

3 things good marketing can do for a finance brand

As businesses operating in a tightly regulated market, financial service providers face significant hurdles and a unique set of challenges when it comes to marketing. Finance brands need to overcome certain customer and market-related barriers to excel in their respective fields and stand out against competitors. What’s more, the financial services industry is fiercely competitive […]

How consistent content makes finance brands dependable

Dwayne Johnson once said, “Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” And who could disagree with The Rock? Certainly not us. As a finance brand entrusted with your client’s money and wealth, your target audience needs to see you as trustworthy and dependable — and […]