5 trends in personal branding in 2024
What’s your New Year’s resolution for your personal brand? In such a hypercompetitive landscape, you can’t afford to be wishy-washy about your personal branding. You need to actively incorporate your personal brand into your content marketing strategy and make sure that your initiatives reflect your branding and contribute to achieving your overall goals. Search Engine […]
3 things good marketing can do for a finance brand
As businesses operating in a tightly regulated market, financial service providers face significant hurdles and a unique set of challenges when it comes to marketing. Finance brands need to overcome certain customer and market-related barriers to excel in their respective fields and stand out against competitors. What’s more, the financial services industry is fiercely competitive […]
How consistent content makes finance brands dependable
Dwayne Johnson once said, “Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” And who could disagree with The Rock? Certainly not us. As a finance brand entrusted with your client’s money and wealth, your target audience needs to see you as trustworthy and dependable — and […]
It’s your customers’ money, so your finance brand needs to be trustworthy
How do you know when you can trust someone with something important? Your prospective customers grapple with this kind of question whenever they’re thinking of doing anything with their hard-earned money. The sheer number of providers they can turn to for any financial task means they’re looking at any number of brands all claiming they’re […]
Aiming for repeat property sales? Creative content is key
Content is king when it comes to marketing and the real estate sector is no different. Too often we see the same old tired marketing from agents, thinking that the properties that they sell define their brand. To a certain extent, yes, they do. But your agency should also have a brand personality of its […]
3 signs your property content is effective (aside from sales)
You can measure content performance in multiple ways, but gauging its effectiveness can be another challenge altogether. When starting to work on your content, it’s critical to set up your internal metrics for the success of your planning, because relying solely on numbers from aggregators may not show you the full picture of where your […]
What makes real estate content memorable?
Do you remember the last piece of content that made a lasting impression on you? Was it funny or scandalising? Did it make you feel happy or upset? Creating memorable content is one of the biggest challenges in today’s content-saturated world. In order to stand out, you need to make sure your marketing initiatives are […]
How to put your property brand to work in your content
Branding – It’s the first thing that customers will notice about your real estate business and one of the most important ways you can set your company apart from the others. Creating a cohesive, memorable and well-aligned brand image can ensure that your business can easily spring into clients’ minds when they need a real […]
Don’t need to brand your real estate agency? Think again
What comes to mind when you think about branding? It can be a challenge to see where you would need this, but any business owner worth their salt must make an effort to create a recognisable brand, especially in the real estate space. Real estate professionals need to meet customers where they are, and branding […]
3 signs you need to revisit your property content strategy
Producing content is a major part of any brand worth its salt, and having a content strategy in place for your property brand keeps you on track with providing quality and consistent content that boosts your company’s reputation online. Content can make the difference between standing out and getting lost in the sea of property […]
