How social media can help finance brands
How are you leveraging your social media platforms to your brand’s advantage? Marketing is much more complex now than it was five, or even three, years ago. Today, social media marketing is an essential aspect of any content marketing strategy. The Financial Brand reported that 81% of financial marketers say they’ve picked up new leads […]
How content boosts financial literacy
Your customers need to understand your offerings, and believe in the benefits your business provides, for them to confidently purchase your products or services. This is especially relevant in the finance industry, wherein the majority of businesses handle their customers’ money and wealth-building initiatives. One of the challenges that finance brands face is boosting the […]
3 Australian fintech companies that succeeded at finance content marketing
If you’re reading this blog, then you understand the importance of content marketing for your finance company. Whether you’re aware of it or not, making an effort towards your content marketing is par for the course for any company that’s aiming to serve their customers’ needs in a highly competitive digital environment. It can be […]
Why your finance company needs content to build your brand
Content is a powerful tool in shaping people’s perceptions about your finance company’s brand. Identifying the characteristics of what makes a brand compelling can allow you to leverage these qualities through your content. For example, Abacus developed a system called the “ROLE Model” of personal branding — which stands for reach, leadership, outlook and expertise […]
3 types of content to use in building your personal brand
A couple of ideas don’t make something a brand, and the same goes for your personal brand. When you exert effort into the development of your personal brand, you establish credibility and enhance your online reputation. This translates to using different types of content, not constantly boosting the same few posts over and over without […]
5 ways you’re missing the mark with your personal brand (without knowing it)
You may think that your personal brand is all set, but there’s always room for improvement when it comes to marketing and branding. We’ve talked about common mistakes you can make with your personal brand in a previous blog. Forgetting your story is the number one mistake you can make in building your personal brand. […]
Influencer marketing vs. personal branding: what’s the difference?
Every influencer has a personal brand, but not every individual with a personal brand is an influencer. Some people think that creating a personal brand is just another form of influencer marketing. In reality, influencer marketing is completely different from developing a personal brand. Personal branding is the intrinsic representation of who you are and […]
5 things to avoid doing with your personal brand
One mistake with your personal branding strategy can turn people away indefinitely. Your branding can make or break your business reputation online, so it’s important to be thoughtful and strategic about how you develop and maintain your personal brand. Oberlo has shortlisted key statistics that demonstrate the importance of good personal branding. One that caught […]
Why personal branding could be the missing piece in your marketing strategy
You’ve got your product, your budget and your marketing strategy–but if you’re struggling to see growth in your lead base, then something could be missing. Any marketing resource will tell you that businesses rely heavily on branding and marketing strategies to stand out from competitors. One way to make your plans more effective is to […]
This is how your finance company can build authority with your content marketing
How would you react if a finance brand that wants to manage your money had nothing to show for it? You’d probably move on to the next provider, or ask friends and family for recommendations. Your reaction probably isn’t that far off from how your own potential customers would see things; that’s how much a […]
