What is your brand story and why do you need one?

Saying your business has a brand is one thing, but intentionally crafting your brand story is another.  Your brand story is an integral aspect of your business and by extension, your marketing strategy. Your story gives your audience a clear idea of your brand identity, purpose and values. Stories have the power to communicate these […]

Need more customer connections to your brand? A story could help

Every person has a favourite story they love to revisit, whether it’s a book, a movie or even a personal anecdote full of fond memories. Stories have a lasting impact on people and can be a great way to develop meaningful connections with your customers. Just as myths and fables can impart great lessons, so […]

What is data storytelling?

How do you use data in your content marketing strategy? Data is an integral aspect of any piece of content. From internal reports on consumer trends and behaviours to charts and graphs that support a study or article. While sharing statistics and figures with your audience can help you prove your point, data by itself […]

3 ways interesting visuals help your financial content cut through

A picture is worth a thousand words. So, what do your visuals say about your brand? Visuals are a major component of any social media marketing strategy. Images, videos and even gifs can make the difference between engaging your target audience and leaving them more confused than when they started their search. Interesting visuals with […]

How social media can help finance brands

How are you leveraging your social media platforms to your brand’s advantage? Marketing is much more complex now than it was five, or even three, years ago. Today, social media marketing is an essential aspect of any content marketing strategy.  The Financial Brand reported that 81% of financial marketers say they’ve picked up new leads […]

How content boosts financial literacy

Your customers need to understand your offerings, and believe in the benefits your business provides, for them to confidently purchase your products or services. This is especially relevant in the finance industry, wherein the majority of businesses handle their customers’ money and wealth-building initiatives. One of the challenges that finance brands face is boosting the […]

3 Australian fintech companies that succeeded at finance content marketing

If you’re reading this blog, then you understand the importance of content marketing for your finance company.  Whether you’re aware of it or not, making an effort towards your content marketing is par for the course for any company that’s aiming to serve their customers’ needs in a highly competitive digital environment. It can be […]

Why your finance company needs content to build your brand

Content is a powerful tool in shaping people’s perceptions about your finance company’s brand. Identifying the characteristics of what makes a brand compelling can allow you to leverage these qualities through your content. For example, Abacus developed a system called the “ROLE Model” of personal branding — which stands for reach, leadership, outlook and expertise […]

3 types of content to use in building your personal brand

A couple of ideas don’t make something a brand, and the same goes for your personal brand. When you exert effort into the development of your personal brand, you establish credibility and enhance your online reputation. This translates to using different types of content, not constantly boosting the same few posts over and over without […]

5 ways you’re missing the mark with your personal brand (without knowing it)

You may think that your personal brand is all set, but there’s always room for improvement when it comes to marketing and branding. We’ve talked about common mistakes you can make with your personal brand in a previous blog. Forgetting your story is the number one mistake you can make in building your personal brand. […]