How content boosts financial literacy

Your customers need to understand your offerings, and believe in the benefits your business provides, for them to confidently purchase your products or services. This is especially relevant in the finance industry, wherein the majority of businesses handle their customers’ money and wealth-building initiatives. One of the challenges that finance brands face is boosting the […]

What are the challenges and opportunities in creating educational finance content?

Finance is a part of our everyday lives, from investments and loans to insurance and accounting. Because it’s so essential, your finance brand has the unique opportunity to reach your target audience by creating finance content that is educational and relevant to them.  NYT Licensing has collected incredible figures that demonstrate the necessity of financial […]

3 Australian fintech companies that succeeded at finance content marketing

If you’re reading this blog, then you understand the importance of content marketing for your finance company.  Whether you’re aware of it or not, making an effort towards your content marketing is par for the course for any company that’s aiming to serve their customers’ needs in a highly competitive digital environment. It can be […]

Why your finance company needs content to build your brand

Content is a powerful tool in shaping people’s perceptions about your finance company’s brand. Identifying the characteristics of what makes a brand compelling can allow you to leverage these qualities through your content. For example, Abacus developed a system called the “ROLE Model” of personal branding — which stands for reach, leadership, outlook and expertise […]

This is how your finance company can build authority with your content marketing

How would you react if a finance brand that wants to manage your money had nothing to show for it?  You’d probably move on to the next provider, or ask friends and family for recommendations. Your reaction probably isn’t that far off from how your own potential customers would see things; that’s how much a […]

Why your finance company needs to leverage its branding

Every business has a brand, whether they are aware of it or not. Unfortunately, businesses that are unaware of the importance of their brand miss out on a lot. Leveraging your brand enables your finance company to stay top of mind with your target customer while increasing brand awareness and recognition with a wider audience. […]

Fewer clients means less trust: Time to review your content

Finance brands need to have a significant number of clients to show that they are trustworthy; one way to show this credibility is through content.  Content marketing allows you to share your company’s message through multiple channels, which gives you the flexibility to meet your customers where they are–and associate your company with the help […]

3 things good marketing can do for a finance brand

As businesses operating in a tightly regulated market, financial service providers face significant hurdles and a unique set of challenges when it comes to marketing. Finance brands need to overcome certain customer and market-related barriers to excel in their respective fields and stand out against competitors. What’s more, the financial services industry is fiercely competitive […]

How consistent content makes finance brands dependable

Dwayne Johnson once said, “Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” And who could disagree with The Rock? Certainly not us. As a finance brand entrusted with your client’s money and wealth, your target audience needs to see you as trustworthy and dependable — and […]

It’s your customers’ money, so your finance brand needs to be trustworthy

How do you know when you can trust someone with something important? Your prospective customers grapple with this kind of question whenever they’re thinking of doing anything with their hard-earned money. The sheer number of providers they can turn to for any financial task means they’re looking at any number of brands all claiming they’re […]